Hi I’m Roo. I’ve been making community-centered products and experiences since 2009
portfolio-2
I’ve been working with really cool teams,
across various timezones,
to create digital ecosystems that hold space for connection.
I was a social media analytics whizkid, which helped me build a community of creative technologists and experimental spaces
yes we did get into some mischief, but learned a lot about nyc building operations and legal system ;-)
I created a community HQ where we experimented with livestream & crowdsourced videos from artists at the Music Building
Community Architecture & Systems
Redefining Hybrid Space
Digital Media Partnerships
Service Design Tech
I’ve observed that market-driven futurecasting rides the wave of collective fictions and grassroot dreaming
Community-centered Content
Spatialized Experiences
UX Research: Digital Ecosystems
Generative AI
It’s pretty fun to generate UX hypotheses with other people who geek out on internet community behavior. It challenges us to create an experience with memorable moments that are stimulated by spatial awareness. We’re curious how this will spark community dialogue and feedback on the Anitya Discord server.
memetic— a study of information and culture
relating to or constituting an element of a culture or system of behavior that is passed from one individual to another by imitation or other nongenetic mean
Recent work
Rooz Vew: I am passionate about working with local government, artists, tech startups, B-corps, research centers, and game designers who are defining the value of community, within market, policy, and climate systems
I’m excited about tools that help people understand the systems we operate within. I want to see how it empowers them to turn ideas into prototypes, models into real-world contexts, and assumptions into insights.
















