portfolio-2

Hi I’m Roo. I’ve been making community-centered products and experiences since 2009

I’ve been working with really cool teams,

across various timezones,

to create digital ecosystems that hold space for connection.

Source: Alliance Tech System

I was a social media analytics whizkid, which helped me build a community of creative technologists and experimental spaces

(I make new media content/product ecosystems & 🌴 ⎈ 🧜‍♀️)

yes we did get into some mischief, but learned a lot about nyc building operations and legal system ;-)

I created a community HQ where we experimented with livestream & crowdsourced videos from artists at the Music Building

Community Architecture & Systems

Redefining Hybrid Space

Source: DOERS. Conference
Source: FaZe Clan

Digital Media Partnerships

Service Design Tech

I’ve observed that market-driven futurecasting rides the wave of collective fictions and grassroot dreaming

Community-centered Content

Spatialized Experiences

Spatial Conversations

Source: LifeSigner

UX Research: Digital Ecosystems

Generative AI

Source: CG Labs

Upcoming Digital Experiences

Holding space for connection….

Our systems thinking approach is rooted in curiosity. Based on cybernetics, decentralization, generative feedback, and community-led growth models, we’re always thinking about how people interact with each other and with their environments, and how products can enhance their awareness of the system.

It’s pretty fun to generate UX hypotheses with other people who geek out on internet community behavior. It challenges us to create an experience with memorable moments that are stimulated by spatial awareness. We’re curious how this will spark community dialogue and feedback on the Anitya Discord server.

Source: Nevi Ayu E.

memetic— a study of information and culture


relating to or constituting an element of a culture or system of behavior that is passed from one individual to another by imitation or other nongenetic mean

Recent work

Source: Kirsten Hurley

Rooz Vew: I am passionate about working with local government, artists, tech startups, B-corps, research centers, and game designers who are defining the value of community, within market, policy, and climate systems

I’m excited about tools that help people understand the systems we operate within. I want to see how it empowers them to turn ideas into prototypes, models into real-world contexts, and assumptions into insights.

Source: Pepsi #Summergram

Say hello…

[email protected]

@roosphere

roosphere#9570

Source: Marina Makes
Made on mmm